Everybody knows I heart KC Concepcion.  From her days of being slightly overweight (and being compared to me) to her kaboom-come back a few years back (and still being compared to me :p), i have always been a fan.  She first returned in supernova fashion, via an endorsement stint, a theater gig, and a bunch of magazine covers all at the same time (everything i would kill for, basically, haha.) And at first it seemed like an over-saturation period that was headed nowhere but kaplunk, but KC saved it by doing what only the super fantabulous would – she left right in the middle of it all. Living the much-coveted and super fasyon life as a parisian student, KC left people wanting more instead; fast-forward four years, and she comes back in a fashion even more amazing than what she did before.  More mature and chic, not to mention hotter than ever, she grazes a few more glossies, bags an even better endorsement deal, goes out with a hot director, and caps off the dream, by signing up as a UNICEF ambassador.  And alas, comeback number two becomes even more supernov(IC) than the first.

But now everything just seems to spiral down.  I mean, her career moves are starting to sound more desperate by the second – the genius behind plans of a major career swerve for a more mass audience notwithstanding – she had just been living a super fantastic life until then. To a much smaller crowd, sure, at least in terms of full appreciation… but, i don’t know. A TV soap gig, then a movie (ok lang sana kung artsy muna, but a rom-com agad, and with, of all people, richard guitterez?!?!?), now an album? And the songs aren’t even good. Super masa to the point of sounding like a commercial jingle. Ah, i dunno.

Well, at least the video’s cool.  All still shots patched together to form a simple but pretty video. I guess that’s how you cross over from the purely fasyon world. Oh well. She better make the most out of it because i doubt we’re due for a comeback # 3.